Every small and large business use data. Marketing is an important part of a business. Businesses use data for marketing purposes. They use the services of professionals like SEO or SMO experts to market goods or services. Expert web marketers use data analytics tools to understand the customers. Service oriented firms have realized that they can use the findings of data analytics to improve their relations with the customers. In different law firms, attorneys use data analytics to inform about the cases they handle for their customers. The power of technology gives the attorneys the options to gather facts so that they can make proper representations for their clients in court.
The following are the few ways by which the law firms use data analytics:-
Data Analytics to Demonstrate Expertise
Google analytics or law firm analytics helps to obtain data from different sources. Attorneys can use the data to create presentations for seminars, webinars and posts for their blogs. The law firms use the data from Google analytics in a variety of other ways.
Determine Profitability of a Case
Law firms are interested in the profitability associated with cases. Some cases are more profitable than others whereas some cases cost more than the others, requiring long hours of research and consultation. Sophisticated data analytics help to determine the profitability associated with a case.
More Efficient Case Management
Often law firms take much time to go through documents to search for information in order to build a case. However, data analytics can use machine learning and easily identify documents that are appropriate for a case. The law firms can use the right software to create a system that identifies the correct documents from a repository of documents in a short span of time.
Besides, data analytics is useful to prove intellectual property violations, predict the behaviour of judges and juries on the basis of past case environments.