Law Blog


Why is SEO (Search Engine Optimisation) important for law firms?

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In today’s increasingly competitive legal market, firms need to be able to seize every potential advantage to bring in new work.

The legal industry has traditionally been slow to adapt to new technology, but you can’t afford to fall behind the times. The main purpose of Law Firm SEO (Search Engine Optimisation) is to match the content of a law firm website or blog to its appropriate and intended audience. SEO is the process by which law firms and lawyers, via their content, can extend their brand beyond existing clients to reach new prospects.

What is SEO and how can it help?

SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Organic traffic refers to web traffic that arrives at your website via unpaid search results. The organic search results appear below the paid adverts at the top of the search engine results pages.

Developing and executing a robust and sustainable SEO strategy means attracting targeted traffic through strategic keywords, helpful content, linking tactics and other proven techniques. With SEO, your site has a better chance of rising to the first page of search engines, for the appropriate audience.

The big companies like Google, Bing and Yahoo use algorithms to order the search results and SEO helps you conform to these and allows you to actually show up.  It’s a process that needs to be implemented for you to gain significant visibility online and the stronger your SEO efforts are, the higher your business and website will rank. This is especially important for law firms since first page rankings often translate to more reliable and trustworthy law firms. You can find out more about law firm SEO at

When your lawyer or law firm’s website doesn’t appear on the first page of search results, the chances of someone finding you is extremely low. Nobody has time these days to click “next page”. Therefore, using SEO Agencies who are experienced at using targeted keywords and general website management, your law firm can gain free marketing and reap the benefits for the long-term.

A few reasons why a law firm would employ an SEO strategy.

  • A competitive regional practice, where your services are buried beyond the second page of search results.
  • The firm is a market leader and a top search ranking is required
  • To increase market share for a profitable area of practice.
  • To increase publicity for a new office in a regional market.

More Return on Investment

SEO means creating more traffic, which in turn means making more money. With SEO, you can attract targeted clients and some who didn’t even realise they needed a lawyer in the first place. When you expand your reach, you expand your audience and by surpassing your competitors, SEO gives a high return on your investment.

It’s a lot of work at the beginning, but once your website is correctly optimised and your law firm starts following SEO best practices, leads and clients will come flooding in. The ROI for SEO is much higher than other marketing strategies available and a great place to start focusing your strategy and budget.

To find out more about SEO and to speak to us about growing your law firm leads, contact us on 0115 8700443  or visit