This is sahrish here from Hyper-Loop digital marketing agency that helps small businesses grow. And today I will be sharing with you three quick ways to increase your law firm SEO rank.
If you are a lawyer SEO is the best way to find new clients. In fact 96% of people seeking legal advice use a search engine. These tips that I am about to share with you are strategies you can implement right now to take advantage of that attention jump start your SEO strategy and improve your SEO rank.
If you need a professionally designed law firm website then we would recommend contacting Hyper-Loop Digital Marketing & SEO. Hyper-Loop is an amazing website design company located in Maryland and can design an affordable website for your law firm. They also do digital marketing which can help your law firm website sky rocket in the Serps. If you need a website that will easily convert potential clients and help your law firm get more leads, calls and appointments then Hyper-Loop Digital Marketing Company in Maryland is the website design company for the job.
What is SEO?
First let’s briefly define what SEO is? We have an article on our website about this topic you can go and check it out. In this article I am going to shortly tell you about it. In short SEO is the process of improving the quality and quantity of your website traffic organically through search engine results. You can do this by improving where your website ranks for specific keywords through the process of keyword optimization, web design and content marketing. See here for more details.
# 1 Onsite Technical Fixes
The first way to improve your law firm’s SEO rank is by fixing any on-site issues you may be having. You may be asking yourself what is an on-site issue. On-site refers to anything you do directly on your website to improve your SEO rank. On-site issues are things that can be fixed easily because you have direct control over them by managing your website. The first on-site issue that can seriously hurt your SEO rank is whether or not your website is optimized for mobile devices. What we mean by this is we know that any website that can be reached on your desktop or laptop can be reached from a browser on your phone. But is your website as visually appealing and fully functional on mobile devices as it is on computer if not this is hurting your SEO rank.
Studies shows that nearly 60% of all online searches are now carried out on mobile devices and 31% of all law firm related website traffic comes through mobile search. If you are not optimized for mobile not only will it hurt your SEO rank but it will also hurt your business in general because consumers will not have a good user experience on your site. After all the goal is to get the consumer to either fill out a lead form on your website or find more information about how your firm handles the type of case that they have so they can call your office. In fact 74% of prospects that begins a search online end up calling the office on the phone. This means that if the user is struggling to navigate your site whether that be on a desktop or mobile device your business will suffer.
Another quick way to improve your law firm’s SEO rank with on site factors is to improve your page’s loading speed. For starters a slow loading speed will be recognized by google and this will hurt your SEO rank. Much like mobile optimization a slow loading speed will also harm your potential clients user experience leading to negative interactions which are also known to decrease your SEO rank. An example of a negative interaction is a high bounce rate which means visitor are leaving your site quickly or early. Having a high bounce rate is a red flag to google that your site is not providing value to visitors and is giving them a negative experience. Google does not reward signs like this with higher rankings. So you may be asking how slow is too slow? Research shows that 40% of website visitors will abandon the website they are on, it takes longer than three seconds to load even worse. Eighty% of that 40% will not ever return t o that website. When it comes to law firms most people will seek help quickly to handle their cases. If your website speed does not meet their urgency to find help odds are they will work with your competition instead. There are many free services available to test your website speed. If your website itself isn’t the issue when it comes to speed you may need a new web hosting provider.
# 2 High Value Content
How Often Do You Update Your Website?
I have a question for you how often do you update your website? If the answer is not often, your SEO rank is probably suffering because of that. Google looks at the time on page, time on site and bounce rate when determining your SEO rank. In order to increase a visitor’s time on an individual page and time on site overall as well as decrease your bounce rate. You need to provide website visitors with high quality engaging content that keeps on there and makes them want to come back.
A great way to do this is by using visuals. According to wiseowl people watch an average of 16 hours of online video a week and 84% of people say that they have been convince to buy a brand’s product or service because of watching a brand’s video. Combine that with the act that 25% of people researching legal topics visit youtube during their research process and video becomes a no brainer for your firm.
If your law firm is already utilizing youtube that content needs to also be posted to your website. Why? For starters it’s easier for consumers to watch or listen to something rather than read about it. That’s not the only benefit though. Remember how your SEO ranks is partially determined by time on site by posting videos you have already taken the time to create to your website. You will be able to keep the consumers on your site for a longer period of time which will directly boost your SEO rank.
There are many other ways to increase your law firm business. Above mentioned are very important thing to get traffic on your website organically. If you need any kind of help regarding boosting your law firm up or want to increase traffic do visit our website named Hyper-Loop digital marketing.